Enabling the in-store digital customer journey
Digital signage driving technology touchpoints for product discovery and selection
The Evolution of In-Store Interactive Experiences: A Paradigm Shift in Retail
In the dynamic world of retail, a remarkable transformation is underway, one that promises to reshape the way we shop and engage with brands. At the heart of this transformation lies the concept of in-store interactive experiences, a game-changing dynamic that holds the potential to redefine the retail landscape. The ability for retailers to interact with the consumer base through various digital mediums leads to improved customer engagement and brand recall which together result in an increase in conversion.
Power of Interaction in the customer journey
Imagine stepping into a store where your journey as a consumer is not just transactional, but also interactive and immersive. This is precisely what in-store interactive experiences aim to achieve. Modern retail is about forging connections, creating memories, and leaving a lasting impression. Through various digital mediums like interactive displays, touchscreens, and augmented reality, retailers are now able to engage with consumers in new and exciting ways.
Elevating Customer Engagement and Brand Recall
The significance of these interactive experiences cannot be overstated. They bridge the gap between the physical and digital realms, fostering deeper connections between brands and their customers. A multi-sensory experience, enhances customer engagement, making the shopping process not just about the Purchase stage, but also about the experience. These memories linger in consumer minds, resulting in strengthened brand recall and loyalty.
From Discovery to Purchase: A Seamless Journey
In the digital age, the customer journey has evolved, consumers now expect a holistic experience that starts long before they set foot in a store and continues even after they make a purchase. In-store interactive experiences play a pivotal role in this journey. Beginning with the discovery phase, where potential customers are introduced to a brand's offerings through digital touchpoints such as Digital Signage, the journey then seamlessly transitions to the in-store experience.
Among the various stages of the in-store experience, the selection phase stands out as the most interactive and engaging for consumers. Interactive displays, such as "Lift & Learn" provide a unique platform for customer education and engagement. Studies reveal that around 38% of shoppers discover new products through in-store displays.
Interactive displays not only introduce new products and services but also offer a chance to delve deeper into familiar products/services allowing for the re-education of the consumer. In summary, interactivity fosters informed decision-making, allowing customers to explore, learn, and engage. The result? A surge in conversion driven by educated consumer choice.
From Discovery to Purchase, experiences are transforming retail into memorable and engaging adventures through innovative solutions such as “Lift & Learn” as it breaks down the barrier between retailer and consumer, through rich, intelligent engagement.
Bringing concept to reality
Ergonomic Solutions is uniquely positioned within partner ecosystems to conceptualise and bring to life the customer journey through pioneering solutions such as “Lift & Learn”. Such solutions help deliver all the relevant facets of technology that embody the modern-day customer journey from Discovery and Purchase.